On 22nd February 2019 I was delighted to be asked to participate in FIAL's Thought Leadership workshop at the Melbourne Museum by the Chair of Push Consulting client the Noongar Land Enterprise; Oral McGuire.
Food innovation Australia Limited (FIAL) is an industry led Not-For-Profit focussed on building capacity within the global Australian Food and Agriculture (F&A) sector by sharing knowledge, building capacity and creating connections. The workshop was sponsored by The Department of Industry, Innovation & Science.
The workshop provided us with a great opportunity identify and explore prevailing beliefs in the industry relating to innovation in all forms. Equally exciting was the opportunity to participate in an excellently facilitated narrative-based workshop.
To share or not to share, that is the question?
A prior phase of the project had captured anecdotal evidence in the form of stories from all participating FIAL members. These stories were used as the foundation point for all attendees to draw our own conclusions from them, based around our own experiences.
By diving further into the combined work of the group. prevailing attitudes and trends were identified within the afternoon session.
The result was a fascinated insight into the collective conscious and current attitudes to innovation that exist in the F&A sector. The need to gain commercial advantage as a sector by sharing best practice was balanced by the opposing fear of loss of individualised commercial competitive advantage.
The beauty of the approach adopted by FIAL lay within its ability to ensure that conclusions were shaped by the attitudes and experience in the room, not led by any bias present in the facilitators or process.
Aboriginal Bush Foods and cultural Law
One particular area of interest for Push Consult concerned current approaches toward the use of bush foods for nutraceutical purposes. Inextricably tied to this are the more important issues surround the respectful acknowledgement of Aboriginal cultural knowledge (Law).
What struck me most on the day was the differing attitudes and approaches to the sharing of innovation between western and indigenous business based on the differing value sets within each culture.
A new approach to culture & commerciality
Push have been jointly commissioned by both FIAL and NLE to create a model from which to develop a bush food incubator hub trial which embeds cultural security as a key principle.
The importance of protecting cultural intellectual property
Our objective is to create a model which respects both Western Law, in relation to intellectual property and brand protection and cultural Law, in respect to acknowledging the significance of the traditional knowledge upon which its successful output is based.
Once developed the model should ensure that the value of the hub is expressed not only in the quality of its nutraceutical output but equally in the downstream benefits it offers to Aboriginal people in the local communities in which it operates as a model of cross cultural best practice.
We look forward to bringing more updates on this soon.
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