Brand
What makes a great brand?
Great brands are only ever interested in one thing - their customers and clients.
They are built from a lifetime of listening, anticipating, adjusting and engaging.
What is our 'brand' ?
Your brand is the value that your stakeholders form from their experience of you as an organisation.
"People build brands as birds build nests, from scraps and straws we chance upon."
Jeremy Bullmore CBE. Board Member, WPP.
Great brands use insightful and informed strategic planning to align their products and services with the needs of their external stakeholders. This ensures that all of their messages are designed to resonate with their target audience groups.
The building blocks of these brands' value are the touch-points between organisation and stakeholder. From the content of websites and promotional material to the conduct of your staff, everything adds up in the eyes of your stakeholders.
Brand creation
We objectively appraise existing brand alignment through stakeholder research to refresh existing brands and create new ones. We do this honestly and always from an informed and objective perspective.
From stakeholder consultation and co-design workshops we work alongside you to ensure that your brand brief articulates a 100% alignment between your strategy, vision and the needs of your stakeholders. Creative follows and is always balanced from both a technical and cultural perspective to ensure that it is both culturally secure and technically optimised for all usage parameters.
The final step is brand implementation. We deliver a comprehensive toolkit and all of the support and training you need to an effective rollout and ongoing consistency in application.
Our oldest brand lasted 20 years without modification and can be found worldwide, our youngest is still being finalised.
All of them followed the same tried and tested methodology:
Step 1. Discovery
Through research and consultancy we work with you to define your organisation and the requirements and expectations of all of your stakeholders.
Step 2. Alignment
We work with you in a co-design process to ensure that the brand brief is correct and meets the requirements of key stakeholders.
Step 3. Design
We visually interpret the brief to supply you with a choice of creative routes for development. For our Aboriginal clients we always advise employing on-Country artists to ensure cultural security.
Step 4. Implementation
We supply you with an online branding toolkit containing everything you need. To ensure an efficient brand rollout we work with your staff providing training and support to ensure effective ongoing implementation.
Invest in your brand
We have 25 years of brand experience. Our first, and longest lived project was to rebrand a company founded in 1897. Our latest project involves working with the board of an Aboriginal Corporation to redraw their cultural totem so that it both represents them spiritually and maintains legibility in a 100 pixel square on Instagram!
How can we help you? Call us now on +61 (0)8 6102 4920 or use the form below to get in touch.
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Pro Bono
Every month we allocate a fixed amount of Pro Bono time to help organisations.