Story

What are you talking about?

Whether you sell a product or deliver a social care program the value it adds to your target audience should always be explicitly visible within all of your communication.
Your brands narrative is this consistent reminder of these value propositions. Some will be unique to your organisation, some to service users and customers, others to partners in service delivery and funding.

The secret to great stakeholder engagement is ensuring that all of your messages are the right ones, to the right people. Only then will a combination of quality and consistency give you the cut-through you need to build great stakeholder engagement.

So, what's your story?

When you speak

You should be able to easily connect all the messages in any of your communications media; from website to weekly blog posts, directly to your vision, mission statement, impact statement and values.

Great organisations have consistently applied storytelling themes which are clearly evident in either the text, sub-text or images. They do not waste time on spurious or off-brand communication preferring to concentrate all of their effort into executing well designed, targeted communication strategies. These messages build over time to create a strong sense of value and loyalty in their stakeholders.

…who's listening?

We have 25 years experience in decoding and simplifying these content 'win-themes.' From consumer goods to social care services, our considered and consistent application of key messaging has powered websites, social media campaigns, bids tenders and radio adverts.

Careful alignment of language, content and even the communication channels chosen to the target audience ensures optimum engagement.

For our clients, results have been measured in increased frequency of contract and funding wins, client engagement, sales and even reductions in drug taking and re-offending rates.

Let's tell your story

Our approach to brand messaging is all about definition and alignment We work with our clients to ensure that their message toolkit is clear, consise and available to everyone authorised to communicate on behalf of their organisation. In doing this we ensure that, across all media from packaging to Facebook, each of their stakeholder groups a relevant value propsition. This targeted and united approach is how we increase engagement and value in the brands we work with.

Step 1. Message identification

We help you find the messages that resonate most with you stakeholder audience segments.

Step 2. Message alignment

We help you translate your messages into a language that each stakeholder segment will understand.

Step 3. Creation

From website copy, annual reports, blogs and articles to complete Communication Strategies we help you find your voice.

Step 4. Evaluation

Sourcing the qualitative and quantitative feedback necessary to evaluate and improve your brands' narrative.

We'd like to talk to you about helping you talk to them.

Call us now on +61 (0)8 6102 4920 or use the form below to get in touch.

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