An engaging proposition for everyone
"Do not try to do everything,
do one thing well."Steve Jobs.
Well Apple 'do' lots of things since Steve Jobs said that.
They stream our music and films, they even make films.
They also make computers, phones, tablet PC's and even headphones and watches.
So, what happened to that "one thing"?
The "one thing" Apple do well is engage with its target audience - us.
They know us well and we trust them with a surprisingly large chunk of our lives.
They did this by getting to know us over a long, long period of time.
Our 'one thing' is…
Push Consulting provide a range of complementary strategic and communication services, all delivered in conjunction to add value to our clients and, in turn, their clients. In doing so we've honed a specialism in engaging with groups traditionally perceived as 'hard to engage'.
For the past 25 years we have been focused on engaging the service users and communities that make up our clients' target audience. This client base has included a wide range of nationalities, cultures, demographics, genders and sexual orientations across the UK, Australia and New Zealand.
The historic issues they face include; substance abuse, family domestic violence, mental and physical health, education, cultural engagement, education, employment, housing and involvement in the criminal justice system.
engaging.
Our "one thing" is our specialisation in engaging with this audience, on their own terms and establishing trusted strong channels of communication between them and our clients; the government departments and For Purpose organisations who engage with them to provide the social supports they require.
Social community engagement
Many of our projects have involved the engagement of a specific cohort, focused on the achievement of equally specific key performance indicators. Sometimes the parameters that define the cohort will be cultural, other times they will be location based. In many instances they have been employment and industry based. In all instances these parameters will have created a common bond in the form of a community. Achieving the required changes in behaviour reauires changing the mindset, attitudes and behaviour of the whole peer group
Over the past ten years we have combined our experiences into a Social community engagement program. Examples include:
BHP Billiton
Reducing the amount of HSSE incidents across the WA RGP5 (Iron Ore) operation.
UK CALD communities
Engaging non-English speaking parents and their children with adult and primary school education.
Prisoners
Reducing measurable instances of illegal smuggling and substance misuse.
Custodial staff
Encouraging the adoption of challenging new service models.
Aboriginal communities
promotion of and engagement with services, programs and employment & training opportunities.
Social housing tenants
Promoting wider services and support engagement.
Community based stakeholder engagement
Engaging the whole community to first identify the barriers to adoption of remedial behaviour is the optimum way to identify the best communication 'win-themes' with which to begin to drive change.
Approaching the target audience as stakeholder partners and using marketing methodology has a series of benefits:
- Objections to engagement are quickly identified
- Positive peer groups are formed then nurtured and involved in the communications campaign to select the most appropriate communication tools and, in most cases become communication channels themselves
- Measurement and evaluation becomes more immediate through a more intimate connection within the community to spot trends immediately.
How we can help you create community-driven positive outcomes and sustainable solutions.
Call us now on +61 (0)8 6102 4920 or use the form below to get in touch.
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Pro Bono
Every month we allocate a fixed amount of Pro Bono time to help organisations.