Design
What is design?
Design is the visual equivalent of musical composition. A series of content related components are assembled into an end product which communicates at a far higher level than the combined value of its component parts alone ever could.
And, just as with music, there is great design that you never forget and the rest is just the visual equivalent of elevator music.
"If you think that good design is expensive, you should look at the cost of bad design."
Dr. Ralf Speth. CEO. Jaguar Land Rover.
Why do we need good design?
Advances in technology have made the technology necessary to execute once difficult creative tasks such as video production, photography, creative writing and page layout available at a fraction of the cost. Today a host of inexpensive online software solutions have made becoming a 'designer' accessible to everyone. No training or formal experience required. Today good design is no longer expensive but it has become elusive.
As for the cost of bad design, it is now hidden in plain sight.
The downside to relying on Canva, design templates and Grammerly is homogenisation. Ever get confused between two age care providers, both with logos which feature generic hands forming hearts?
The cost of bad design and poor communication is hidden away in missed sales, missed funding opportunities, low satisfaction scores, unachieved KPI's and poor client engagement. It only really becomes evident when it starts to negatively impact on brand reputation.
Where do I find good design?
Push Consult Principal Giles Dutfield has 30 years of experience as Creative and Principal Director and has also a lectured and taught the subject at Higher Education level in the UK. He firmly believes that design, like music is craft - the longer you practice it the better, and more effective you get. This belief has powered our success in supplying engaging design solutions within both the commercial and For Purpose sectors.
Designed for action
From OH&S to anti drug smuggling campaigns we're experts at engaging with stakeholders traditionally viewed as: 'hard to engage.' to get your messages across.
Designed to communicate
From complex social care program structures to intricate user interfaces and infographics for bids, website apps and signage our work speaks for itself.
Designed to engage
Combining the right images and words to capture and hold attention to create the desired user response to get your stakeholders over the line or your product off the shelf.
Designed for purpose
Creating strong packaging and point of sale with the ability to secure both the product and the attention of your customer.
We'd love the opportunity to show you how we can improve your operational performance with better design & communication. Call us now on +61 (0)8 6102 4920 or use the form below to get in touch.
Related Programs
-
News About
DesignJust in time for ETNTAC's first annual report! -
Related
Projects -
Related
Insights
Related Staff
Pro Bono
Every month we allocate a fixed amount of Pro Bono time to help organisations.